SolidTech’s engineering allows it to be installed at all angles, and Uniclic technology allows for do-it-yourself installation. If you installed it under windows where sunlight would come through, you would potentially get peeling and cupping and delamination.” Once they would lay it, it would react to environmental changes. The second issue was the stability of the product. The water could get in between the planks and get down into the subfloor which could cause a lot of problems. They were finding the products were not waterproof. “We heard from a lot of retailers that they were having a lot of issues, some with the waterproof story. “We decided to create our own formula,” said Tammy Brogan, Mohawk’s director of brand, hard surface. Mohawk’s biggest launch in hard surfaces was SolidTech luxury vinyl tile (LVT), Mohawk’s version of a rigid LVT. “Omnify will help to integrate many of the important social search, reputation management, website, lead management and retailer locator applications that are so critical to creating quality leads and driving traffic to our local retailers,” Mendelsohn added. The solution also aims to increase store visibility and improves search rankings with managed local listing services to guarantee consumers can find Mohawk’s aligned retailers. The system builds the local reputation of retailers through ratings and reviews to gain consumer loyalty and improve search rankings, attracts new customers and simplifies the purchasing decision by offering product catalogs. It tailors the retailer’s digital storefront to engage consumers, promote enhanced content and offer an elevated online retail experience. Through various components, Mendelsohn said Omnify aims to improves retailers’ social reach with enhanced content syndication and automation to capture and converse with new audiences while building brand recognition and loyalty. By connecting the activities through Omnify, Mendelsohn said retailers have a simple way to manage people, content, marketing campaigns and results. Retailers pay a monthly fee to participate in the program, which brings together all of the digital applications and activities retailers are managing today across multiple platforms.
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